Lighthouse Research has membership and certification with several marketing research organizations and institutions. This commitment to excellence allows us to maintain the highest level of service and current knowledge of industry standards through ongoing training, member networking and, access to expert staff and specialized resources.
Professional Researcher Certification (PRC)
To date, Lighthouse Research is the only organization in the state of Utah to have PRC Certified Staff. PRC certified staff members include:
Shannon Fletcher, Owner/CEO
PRC Level: Expert
Joseph Anderson, Sr. Project Director
PRC Level: Practitioner
Professional Researcher Certification (PRC) was developed as a powerful tool for researchers of all levels of work experience and education. MRA's goal is to encourage high standards within the profession to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development. Additionally, it is the hope of MRA that these certification standards will increase consumer understanding of research and foster premiere professional standards in the profession.
To obtain PRC, applicants must meet all requirements designated by the Certification Workgroup and must demonstrate an acceptable understanding and knowledge in their desired area and level of Certification. Those who have been granted PRC must demonstrate ongoing professional commitment to the field by accruing education Contact Hours in their specific discipline. PRC individuals must apply to renew their Certification every two years.
PRC is available to researchers who successfully meet criteria developed by the Certification Workgroup. This Workgroup has developed basic standards for the three main research segments: Data Collection, End Users/Clients and Research Companies. There are job categories within these segments reflecting entry-level positions all the way to CEO/Owner. For each job category, there are expectations that reflect work experience and education for the applicant. Continuous reviews and updates to these standards will be made to maintain currency within the profession.
Marketing Research Association (MRA)
The Marketing Research Association, based in Glastonbury, CT (USA), was formed in 1954 as an outgrowth of the Trade Problem Discussion Group of the American Marketing Association's (AMA) New York Chapter.
MRA has a fully operational Headquarters with a full time staff. The Association's activities are governed by a volunteer Board of Directors. MRA is a self-managed, not-for-profit organization providing programs and services for members to:
• Enhance their professional development
• Stay connected with the marketing research community
• Gain insight into information about trends occurring in the industry
• Network with fellow researchers
• MRA currently has approximately 3,000 members internationally, representing all
segments of the research profession.
MRA sponsors two National Conferences: the Annual Conference, held in the Spring, and the Fall Conference & Research Industry Forum.
BY attending these meetings, members are able to discover the latest tools and how to apply them to their business, develop skills, expand their knowledge of marketing research and establish a network of research professionals.
Qualitative Research Consultants Association (QRCA)
The Qualitative Research Consultants Association is a not-for-profit organization that promotes excellence in all aspects of qualitative research. QRCA membership includes 1000 Qualitative Research Consultants throughout the world. Research Consultants include: focus group moderators, facilitators, interviewers, and planners in many types of qualitative research. Areas of expertise include: focus groups, individual depth interviews (IDIs), ethnography, observational research, usability
research, idea generation, and other qualitative approaches in-person and online. QRCA
membership benefits include:
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Access to QRCA Member, Facility and Service Directories to find qualitative research consultants, including focus group moderators, facilitators, interviewers, planners, and advisors in many types of qualitative research.
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Participation in ORCA Member Forum where members can participate in active dialog online regarding qualitative research topics and issues.
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Access to The City List, which identifies QRCA members who have conducted research within the past two years in specific geographic areas or virtual venues. These colleagues have volunteered to share information and recommendations about facilities, services, or other issues related to specific markets or venues.
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Access to The Reference Bibliography containing links to articles and materials relevant
to qualitative research, from QRCA publications (QRCA Views Magazine and QRCA Connections) as well as many different organizations and publishers (including other
than QRCA). |
Council for Marketing and Opinion Research (CMOR)
The Council for Marketing and Opinion Research (CMOR) is a 501(c)(6) non-profit organization which works on behalf of the survey research industry to improve respondent cooperation in research and to promote positive legislation and prevent restrictive legislation which could impact the survey research industry.
CMOR membership is comprised of more than 150 corporations and organizations that conduct and/or use marketing and opinion research (such as: including industry trade associations, research providers, end users or client companies, academic institutions and individuals). Together, under the CMOR umbrella and leadership, members work to:
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Protect the integrity of the marketing and opinion research process by improving respondent cooperation, improving the research process, and positively impacting privacy and other legislation related to survey research
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Further the acceptance of marketing and opinion research by the public and the government, through education, lobbying, and providing legislative support to prevent abuses of the research process
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CMOR was established as The Council for Marketing & Opinion Research in 1992 by four major marketing and market & opinion research trade associations:
• American Marketing Association (AMA)
• Advertising Research Foundation (ARF)
• Marketing Research Association (MRA)
CMOR also designs and implements programs that help ensure improved access to consumers, so that respondent awareness of the value of research increases and respondent cooperation rates improve.
CMOR membership ensures an organization's place in positively impacting the marketing research profession in the areas of privacy/legislation, respondent cooperation and increasing the perceived value of research. Membership also allows an organization to contribute to the design of CMOR's efforts and to benefit from the results of our work. Additional CMOR membership benefits include:
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Access to CMOR Government Affairs and Respondent Cooperation expert staffers
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Status reports on CMOR's programs and initiatives to improve and protect the survey research profession
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SHIELD, CMOR's monthly newsletter
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Legislative Updates - a brief summary of recent legislative activity of significance to survey searchers, provided to Members Only
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Inclusion in membership directory on the CMOR website
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Accessibility to "Members Only" information on CMOR's website
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Participation in and results from CMOR's Respondent Cooperation Studies
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Receipt of CMOR's compilations of existing state and federal laws that affect survey research
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CMOR staff accessibility for inquiries concerning legislative or respondent cooperation matters |