At Lighthouse Research, we understand that each organization has unique challenges and opportunities, and therefore individualized information needs. As such, all of our services are custom-tailored to meet your specific objectives. We will utilize the most appropriate researching methodologies for your research needs.

Quantitative
We help identify the variables that really matter by measuring quantifiable changes in such factors as: sales, brand awareness, loyalty, profit, perceptions, and satisfaction. Our focus is to provide you with the most convenient, accurate, and detailed results. We provide up-to-date effective services for each of the following types of research methods:


We have extensive experience and proven expertise providing results in the following types of studies:


Qualitative Services
When you want to uncover underlying reasons for attitudes, opinions and behaviors, qualitative research data is invaluable. Lighthouse Research has extensive experience in providing qualitative research services including:


Lighthouse Research is staffed with a QRCA (Qualitative Research Consultants Association) qualified moderator, ensuring the highest quality of service.

Professional Researcher Certification (PRC)
To date, Lighthouse Research is the only organization in the
state of Utah to have PRC Certified Staff. PRC certified staff members include:

Focus Group Recruiting Area
Our immediate recruiting area for on-site focus groups includes
all of Salt Lake County (which includes the greater Salt Lake valley area), and is expandable to cities in the following surrounding counties: Davis, Utah, Summit, and Tooele. For a list of these cities by zip code, links to demographic information, and applicable drive incentive amounts, please click here.