WHY USE LIGHTHOUSE?
WHY USE LIGHTHOUSE?
1. We specialize in custom-built research.
The vast majority of the work we complete is custom-built for each individual client. One-size-fits-all does not apply at Lighthouse Research. Each project is unique. As such, we evaluate the individual needs of our clients and make research recommendations based on those specific needs. We can easily adapt to any unique need or circumstance. We think outside the box and have experience in developing new methodologies to meet each client’s objectives.
We are the right size of company for custom-built research. If we were any bigger, our entire team would not be able to focus in on each client and project and follow the process from start to finish, ensuring that the project is successful. Yet, if we were any smaller, we would not have the manpower and resources to enable us to custom-build each research project.
2. We are experienced and provide high-quality deliverables.
Lighthouse Research prides itself on the high quality of the research and deliverables presented to our clients. Our staff pays special attention to detail and thinks three steps ahead, enabling us to circumvent issues before they arise. In addition, our staff is highly skilled not only in data collection and research, but in writing and editing as well.
We have low turnover among our office staff and most of us have been here for a lengthy amount of time. As such, we offer a level of experience and expertise that many other firms cannot provide. The longevity of our staff also provides us with clear understanding of past projects, which helps us design successful projects, and is especially helpful for returning clients.
3. We provide timely results within budget.
Marketing research is often time-sensitive and requires quick results. We have the capability to act quickly to meet tight deadlines.
We understand that some organizations do not have as much of a budget to put toward marketing research as they would like. Fortunately, we can adapt our services to fit nearly any budget, and we have experience designing effective research solutions of all types and sizes.
4. Our facilities are exceptional.
Lighthouse Research has two facilities in Northern Utah. The main office is located in Riverton, Utah and this facility contains two focus group suites, one large multi-purpose room, and an onsite data collection center with 40 computer-assisted interviewing stations. Our other facility is located in downtown Salt Lake City and features three focus group suites, a full kitchen, and state-of-the-art audio-visual equipment.
Having two facilities, one downtown and one at the south end of the Salt Lake Valley, allows us to easily reach a wider population because participants do not have to drive as far.
5. We treat you like we would want to be treated.
We often conduct nationwide research, which means we visit a lot of other research facilities. We have seen firsthand what works and what does not. As such, we know how we like to be treated, so we extend that same level of care and attention that we would expect from others.